SIA Marine Trans Logistic. Marine brand identity for Latvian carriers.
Client: SIA Marine Trans Logistic
Activities: logo design, visual identity system; brand guidelines
SIA Marine Trans Logistic is a young company located in Riga, Latvia. The company provides the complete range of services for bulk cargoes shipping and forwarding.
Molto Bureau designed the logo and visual identity system which works well on diverse types of corporate documents. We interpreted the compass – a traditional symbol for naval subjects – into a typographic solution. From ancient times to the present sailors have used this device to navigate on the high seas and pursue the right course.
Our design of visual identity system was inspired by one of tools for shipping management called Marinetraffic.com, which tracks all ships on the high seas. The name of the company is placed on the dial of compass. Ancillary elements of corporate identity are the compass needles pointing to the north and the south. The style was not overloaded with additional signs to save rigor and brevity of documentation.